In 2005 we formed a company with a simple but important ambition: to understand and improve life in our cities. For over a decade now we have done exactly that.

Profile

“From city guides to cinemas and restaurants, Right Angle seems to have a finger in every pie. The studio is guided by a keen focus on a target audience that is sophisticated, energetic and curious – and unapologetically urban in every way.”

LS:N Global

Right Angle Studio has started a number of successful businesses, including Melbourne’s Rooftop Cinema and Sydney’s Golden Age Cinema & Bar. We do these projects because our cities need them, because we learn from them and because we enjoy taking our own risks.

We also do work for clients. The majority are big, such as AMP Capital, Mirvac, Tourism Victoria, Lendlease, Monash University, Stockland, GPT, City of Sydney and CommBank. We also work with niche businesses like COS, The Future Laboratory, MCA, Hotel Hotel, Propertuity and Unlisted Collection. For us, the important thing is not the company’s size but rather its capacity to be an agent of positive change in the lives of its customers.

Our clients come to us because we have creative talent, a calm and confident approach to business, and a unique understanding of inner-urban audiences. Our exclusive focus on this group across Australia and internationally is why we consistently deliver insightful research, elegant strategies and unique creative on behalf of clients who want to be a meaningful part of inner-urban life.

Skills —

Research

We combine information with insight to create research pieces that are of enduring value to clients. Our street-journalist pedigree and international contributor network leads to fresh and lateral reference points; our ability to understand and humanise data leads to engaging research; and our talent for conveying the complex in simple terms leads to good ideas.

  • People, place and policy research
  • Global and local benchmarking
  • Industry trend reports
  • Influencer focus groups
  • Influencer surveys

Strategy

Having a good idea is easy. Describing your vision is harder and getting it to happen is the hardest thing of all. We are creative strategists, skilled at building clear and logical arguments for ideas and then helping them gain traction within large organisations.

  • Place visioning
  • Retail strategy
  • Brand strategy
  • Content strategy
  • Competitive bid strategy
  • Business development strategy

Creative

In a world where there is a real battle for our attention, it’s not just what you say, but how you say it. Our creative services help communicate ideas with strength and clarity. Our highly specialised team works with our network of creative partners to provide a broad suite of creative services.

  • Creative direction
  • Branding and identity design
  • Editorial direction and copywriting
  • Publication design
  • Digital design and development

Clients —

AMP Capital
Sekisui House
Lendlease
Mirvac
Stockland
The GPT Group
Built
GEOCON
Caydon
TOGA
UrbanGrowth NSW

The City of Sydney
The City of Melbourne
Tourism Victoria
Small Business NSW
Asahi
Westpac
Commonwealth Bank
IKEA
CUB
Optus

Hotel Hotel
Unlisted Collection Hotels
COS
MCA
The Future Laboratory
élan Construct
The Office Space
Code Black Coffee
Handpicked Wines
Paramount House