Melbourne is an understated city that exceeds the expectations of almost all travellers. This is due in part to the hard work that goes on at places like Tourism Victoria in trying to understand how the city is changing and providing support to the people and places that make it great. Right Angle Studio’s brief was to develop a piece of research that could answer the question: ‘What’s next, Melbourne?’ Based upon this research, the project concluded with a set of recommendations that could differentiate Melbourne in the landscape of global destinations.

“The experience economy is still growing, propelled by high property costs. This is a new golden age of travel.”

What’s Next Melbourne Report

Details

Scope
Research, strategy, workshop facilitation

Year
2014

Location
Melbourne