AMP Capital waste no time. Having just completed an impressive expansion of Pacific Fair Shopping Centre, they engaged us to think about what the next 25 years might look like for the centre and work with international architects and urban planners The Jerde Partnership to create an updated precinct masterplan that better integrates Pacific Fair with the weird and wonderful Gold Coast.

“It’s well and truly time to leave the beach. The Pacific Fair of the future will provide new depth and quality urban experiences to the Gold Coast.”

Pacific Fair Placemaking Strategy

Details

Scope
Research, strategy, workshop facilitation

Year
2016–17

Client
AMP Capital

Collaborators
The Jerde Partnership

Location
Gold Coast