For the next few years, Lendlease will incrementally deliver their Darling Harbour Live development – a $2.5 billion project which includes a new convention centre, entertainment precinct, retail and residential.

Right Angle Studio played an instrumental role in the winning bid submission, copywriting key sections of the submission to government and helping develop initial concepts for the retail and public realm offer at Darling Square. Our ability to weave a story about positive urban renewal and our client’s capability to deliver great place outcomes provided depth and strength to the Lendlease pitch.

Details

Scope
Concept development, strategy, copywriting, photography

Year
2012

Client
Lendlease

Collaborators
Hassell, Houston

Location
Sydney

Photography
Scottie Cameron