COS is a remarkable brand that has been able to grow while remaining understated. When they opened in Melbourne (2014) and Sydney (2015), they asked us to produce booklets that celebrated the lesser-known things in each city. In Melbourne, we commissioned articles on some crafty individuals and businesses like U-P, World Food Books and Loose Leaf, whose values and aesthetics resonated with the creative team at COS. In Sydney, we asked six people working across the creative industries to share a story about where they go to find calm and inspiration. Contributors included paper artist Benja Harney, furniture designer Henry Wilson and musician Ela Stiles.

Each booklet also included a still life photo essay showcasing COS product in various locations throughout the city. For a brand like COS, finding the right local photographer was essential, and we had the pleasure of working with Scottie Cameron in Melbourne and James Tolich in Sydney.

“It’s a place where you can get lost, both physically and spiritually, and somewhere I return to every time I come home.”

Benja Harney on Wendy Whiteley’s Secret Garden

Details

Scope
Strategy, creative direction, content, print production

Year
2014 (Melbourne), 2015 (Sydney)

Client
COS

Images
Melbourne booklet photo essay by Scottie Cameron, Sydney booklet photo essay by James Tolich

Location
Melbourne, Sydney