Retail is in a state of flux as it adjusts to the introduction of new technologies, new products and new audiences. Australian retailers need only to look to Asia’s biggest cities to see where our own market is heading.

Realising this, our client asked us to show them all we know about a part of the world that is set to define the 21st century. We started with an in-depth analysis of their Australian property and audiences, identifying the types of experiences and destinations that would benefit their approach to development, before building a bespoke itinerary that traversed four of the continent’s great retail destinations: Tokyo, Shanghai, Hong Kong and Bangkok. Our personal experience and on-the-ground contacts in each city guided our preliminary research and itinerary creation, while local fixers helped us avoid logistical hiccups along the way.

From the luxury malls of Ginza to the community-focused retail of Bangkok, we illuminated the retail trends that are poised to emerge in our own market, and helped our client understand the audiences that are becoming increasingly important at home.

If you want to organise a tailored Study Tour for your team please contact Georgie Reed at georgie@rightanglestudio.com.au

“When you close your eyes and think of Tokyo, it is Shibuya that you picture. A must-see for any first time visitor, Shibuya crossing is the busiest pedestrian crossing in the world, with up to 3,000 people per cycle moving between the train station and what is the city’s primary shopping and entertainment district.”

Asian Study Tour Itinerary

Em Quartier’s cascading greenery. Bangkok. Photograph by Austin Bush.
Pici Pasta Bar. Wan Chai, Hong Kong. Photograph by Liu Jingya.
Dunhill flagship, Shanghai. Photograph by Viktor Gorshkov.
MIXSPACE co-working, Shanghai. Photograph by Viktor Gorshkov.
Visual non-merchandising at Thom Browne, Aoyama. Tokyo. Photograph by Samuel Davison.
Gazing through the facade of Prada's Herzog and de Meuron-designed Tokyo store. Photograph by Samuel Davison.
Central Embassy's Eathai food court, Bangkok. Photograph by Austin Bush.

Details

Scope
Research, Itinerary Creation, Tour Leadership & Insights

Location
Tokyo, Shanghai, Hong Kong & Bangkok

Images
Photography by Liu JingyaAustin BushViktor Gorshkov and Samuel Davison.

Year
2018

Client
Undisclosed